GhostCMO
Your supernatural edge
in Branding
& Verbal Strategy
in Branding
& Verbal Strategy
Powerful stories win.
Start yours here.
What we do best
You've got something to say, you just need to figure out what that is—and how to say it.
From concept through final edit, we ensure your videographer (or ours) executes on your vision.
These documents contain the seeds you need to sprout all the organized, on-brand, emotionally-resonant copy you want.
What we do best, phrased differently for SEO
NamingYour brand by any other name wouldn't sell as sweet. Tweaks to communication can polish up a variety of turds—but the stench of a weak, clichéd, or misleading name is hard to ignore.
BrandingYou have a brand already—but can you express it with ease? Can your customers? Whether it's a quick refresh or complete overhaul, we'll help you keep it tight.
PositioningWho are you, who are you talking to, what do you bring to the table, and who are you trying to beat? You can proceed without answers to these if you like, but it's gonna be messy.
MessagingBefore you say anything, you have to organize your thoughts. We help you with the stuff that lives behind the copy—that touches the soul of your brand, and resonates with your audience.
CopywritingIt's one of those things that everybody thinks they can do until they sit down and try. Writing—like any craft—is a weird amalgamation of talent, grit, and fairy dust. And we've got all three.
Executive communicationSpeeches, talking points, social posts, email—your leaders' words can be an enormous asset, or a profound liability. We take some of that burden off your shoulders, for when it needs to sound just right.
Schedule a séance
Definitions & philosophies—the way we do things
You know what a ghostwriter is. You know what a CMO is.* It's that, smushed into one.
If your organization doesn't have a marketing department, or that marketing department is overwhelmed, we're here to step in and get projects moving—from large-scale strategic shifts, to basic campaigns.
*jokes aside, we mean Chief Marketing Officer
If your organization doesn't have a marketing department, or that marketing department is overwhelmed, we're here to step in and get projects moving—from large-scale strategic shifts, to basic campaigns.
*jokes aside, we mean Chief Marketing Officer
We've all seen them. Ads, posts, brochures, scripts, websites—words so dull and clichéd they pull your eyes out of focus.
"You've got my attention, why are you wasting it!" you scream internally.
But alas, you're all alone—marooned on Blah Island—population: you, and your tragic block of text. It didn't need to be this way.
At GhostCMO, we cut to the point—strategically and painlessly—to beam the truth of your message directly into the hearts and minds of your audience, and make a genuine impact.
"You've got my attention, why are you wasting it!" you scream internally.
But alas, you're all alone—marooned on Blah Island—population: you, and your tragic block of text. It didn't need to be this way.
At GhostCMO, we cut to the point—strategically and painlessly—to beam the truth of your message directly into the hearts and minds of your audience, and make a genuine impact.
Whether you like it or not, every touchpoint, every interaction, every mention—establishes, frames, and shapes your brand out in the world.
If you're comfortable entrusting all that to a jack-of-all-trades, an overworked marketing manager, or an external team that doesn't get your business—we'll be praying for you.
But if you're looking for obsession—for a partner who will immerse themselves to an uncomfortable extent—that's where we come in.
If you're comfortable entrusting all that to a jack-of-all-trades, an overworked marketing manager, or an external team that doesn't get your business—we'll be praying for you.
But if you're looking for obsession—for a partner who will immerse themselves to an uncomfortable extent—that's where we come in.
We love our clients, but they're not perfect—that's why they need us! Could your filing system be better? Probably! Is your data scattered over dozens of separate documents, spreadsheets, and presentations? Honestly, it'd be weird if it weren't. But that glorious mess is where we thrive.
From highly regulated industries like healthcare, pharma, and med-tech; to consulting, recruiting, nonprofits and many more—we put in the time and energy to fully absorb your brand—and whip it into shape.
From highly regulated industries like healthcare, pharma, and med-tech; to consulting, recruiting, nonprofits and many more—we put in the time and energy to fully absorb your brand—and whip it into shape.
If you want safe, boring copy—we're not for you.
If your competitive strategy amounts to imitating the market leader—we're not for you.
If you think copy is a commodity—we invite you to have an intern do it.
But—
If you want to stick out, and for the right reasons—
If you believe that, to be heard, you must first be noticed—
If you're here to make some sweet business omelettes, and aren't afraid to crack a few shells on the way…
We invite you to get in touch.
If your competitive strategy amounts to imitating the market leader—we're not for you.
If you think copy is a commodity—we invite you to have an intern do it.
But—
If you want to stick out, and for the right reasons—
If you believe that, to be heard, you must first be noticed—
If you're here to make some sweet business omelettes, and aren't afraid to crack a few shells on the way…
We invite you to get in touch.
Think of us as a helpful medium—
channeling your truth to the world
in ways that seem supernatural.
Let us be your Whoopi Goldberg.
Some brands we've worked with
Some people who like us
"Since working with Josh, we've seen growth in donations, largely due to his moving writing and understanding of our target market. I highly recommend working with him, whether you're a small business or a large company."
"Josh has a razor sharp wit, a good heart, and is able to see many layers of a situation fast to pick out potential opportunities and problems. A true asset to any creative project and an absolute delight to work with."
Subscribe to our Ghostly Whispers blog
to receive wisdom from beyond—
all in the relative safety of your inbox.
to receive wisdom from beyond—
all in the relative safety of your inbox.
IMPISH ADVICE
From the Ghostly Whispers blog
Don't be afraid to reach out
Behind the veil
Josh CramerOwner / Consultant, Verbal Strategy
Long-time purveyor of puns and senpai of strategy, Josh hails from a background that includes agency branding & copywriting, banking, cognitive training, and custom footwear sales.
When he's not tuning up brands or shitposting about business, Josh writes far more depressing things in his journal and sets them to music. You may catch him at an open mic around the Twin Cities, or biking too fast on our fabulous backroads and trails.
Persons X & YCopywriters of the night- 10+ years, copy, content & script writing
- Extensive experience in television
- MD, PhD researcher
- 5+ years writing experience focused on medicine, forensics & mental health
